Selling in the Valley? Let's List It Right.
I'm Ellie Urquidez, Designated Broker and Owner of The Home Shop Real Estate. I bring hands-on listing expertise, sharp local pricing strategy, and a marketing plan built to get your home sold — anywhere across the greater Phoenix metro.
Deep roots. Local knowledge. Real results.
The Designated Broker & Owner
You work directly with Ellie, the broker who owns The Home Shop Real Estate. Your contract, pricing, and negotiation all get broker-level attention from start to close.
Agents Across the Whole Valley
The Home Shop's agents live and work all over the Phoenix metro, so your home is priced and marketed by people who know that area, wherever it is.
Independent Since 2026
Ellie built The Home Shop as a team for three years before launching it as an independent brokerage in April 2026. It answers to its clients, not to a corporate franchise.
A Listing Strategy Built Around Your Home — and Your Market
Valley-Wide Market Knowledge
From Queen Creek to Scottsdale, Gilbert to North Phoenix — pricing your home starts with real comps and real market movement, not a one-size-fits-all estimate.
Strategic, Data-Driven Pricing
The right price is a strategy, not a guess. I'll walk you through the data so you understand exactly how we arrive at your number.
Full-Service Marketing
Professional photography, targeted online promotion, and a network of agents across the Valley working to get your home in front of the right buyers.
Hands-On From Offer to Close
You'll have a broker in your corner through negotiations, inspections, and every step through closing day — not just a name on a sign.
Ready to List? Let's Talk About Your Home.
Share a few details below and I'll follow up with a free, no-obligation home valuation and next steps.
Ready to talk about selling? Let's do it!
One Broker. The Whole Valley.
The Home Shop Real Estate lists homes across the greater Phoenix metro, including:
Meet Ellie & The Home Shop Real Estate
Ellie Urquidez is the Designated Broker and Owner of The Home Shop Real Estate, a Queen Creek–based brokerage serving buyers and sellers across the entire Phoenix Valley. She leads with two kinds of experience: the day-to-day knowledge of an agent who still works with clients, and the oversight of a broker responsible for the standards, compliance, and growth of a full brokerage.
Ellie started The Home Shop as a real estate team and built it for three years under local boutique brokerages. In that time she learned what agents need to do well and what clients deserve from the people representing them. In April 2026 she launched The Home Shop Real Estate as an independent brokerage. Today, every transaction benefits from her broker-level view of contracts, negotiation, and risk.
Her own specialty is the East Valley. Her clients get that local insight along with the support of a brokerage that serves the whole Valley.
A UK native, Ellie came to real estate for independence and more time with the people she loves. That purpose shapes The Home Shop's mission and shapes how she serves clients. She sees a home not just as a place to live, but as one of the most important steps a family can take toward its future.
Whether you're buying your first home, selling in Queen Creek, or looking for a brokerage that invests in its agents, Ellie brings the insight of an experienced agent and the accountability of a broker who owns the outcome.
How We Get Your Home Listed and Sold
Free Valuation & Strategy Call
We'll walk your home together — in person or virtually — and talk through pricing, timing, and what to expect in today's market.
Prep, Staging & Photography
First impressions sell homes. We'll get your listing camera-ready with prep guidance and professional photography.
Targeted Marketing & Showings
Your listing goes out through the MLS, targeted online promotion, and The Home Shop's agent network across the Valley.
Offers, Negotiation & Closing
I'll walk you through every offer, negotiate on your behalf, and manage the details through closing day.
Let's Get Your Home Sold.
Reach out today for a free home valuation — anywhere in the Valley.
Get My Free Home Valuation